By Jeffrey Buck
Mike Casewell has always appreciated a good cup of coffee. An industrial engineer by trade, Casewell developed an in-store roasting technology, Javabot, a patented coffee system that enables continuous roasting. For those of us not familiar with coffee talk the advanced coffee system allows the coffee to be ground and brewed at the peak of flavor within days of roasting.
“Just like fresh bread, coffee tastes amazing when it’s brewed from freshly roasted beans,” said Caswell. “We capture the art of roasting and brewing combined with the science of automation to offer the best-tasting espresso and coffee in the world.”
New York’s Roasting Plant, officially opened it’s downtown Detroit location a few weeks ago in the ground floor of the First National Building which can be found steps from Campus Martius Park. This is the company’s first location outside of New York and coincidentally will be run by a former Detroiter, Elizabeth Rose.
“We are excited to open a location in downtown Detroit, as our high-tech roasting system is a perfect fit for the growing tech corridor developing here,” said Rose, operator of Roasting Plant’s Detroit location. “This technology allows us to offer our customers the freshest cup of coffee on the planet.
“I used to live in Detroit and would run the halls of the First National Building as a child when I went to work with my father. When I saw this space, I could not pass up the opportunity to return to my roots and be part of the transformation taking place in downtown Detroit.”
The coffee shop is currently open on weekdays from 7:30 a.m. to 3:00 p.m. and on Saturdays from 10 a.m. to 6 p.m. It will feature outdoor seating in the warmer months.
Bedrock Real Estate Services, LLC helped Roasting Plant find its new location and brokered the lease. The space was transformed into a cutting-edge coffee shop that is quite different than anything in the area.
“Roasting Plant is the exact type of unique, ‘experience’ retail the city needs to fulfill the demand for one-of-a-kind restaurants, bars, shopping and more,” said Dan Mullen, Bedrock Real Estate Services vice president of development. “The company is an ideal fit for the downtown Detroit community.”
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