DETROIT – Shopping at Detroit-area boutiques has become easier with the launch of Styleshack, a customizable website designed to give busy consumers a personalized shopping experience with local retailers — all at their own convenience.

Detroit-based Styleshack allows users to search local retailers online based on their personal style and location.

“Shopping online can become overwhelming, and it’s not as personalized of an experience as people would like it to be. At Styleshack, we simulate the experience of working with in-store stylists by learning about our shoppers’ preferences and delivering relevant results,” said Rachel Schostak, founder of Styleshack. “By creating a customizable, local shopping experience online, we can help drive business to the local economy.”

Currently, Styleshack offers products from 18 Detroit-area stores and designers. Consumers are matched to products from these businesses after taking a personal style quiz that identifies a shopper’s preferred stores, brands and style genre. Once registered, the user can search for products, and put items on hold for up to 48 hours if a nearby retailer has the item in stock.

“A lot of people want to shop locally, but often don’t have the time to go from store-to-store looking for the exact product they are seeking. Our website allows them to hop on their computer and start searching to see what is out there,” added Schostak.

Schostak’s interest in unique local products sparked the idea to start Styleshack. Originally from Detroit, she has experience in the fashion industry following stints working in Chicago and New York.

Schostak moved back to Detroit, started her business, and applied to Bizdom, the startup accelerator for tech-based businesses in the urban cores of Detroit and Cleveland.

“It was while working for a retailer in metro-Detroit that the idea came to me. It should be easier for local retailers to be discovered online; Styleshack will do just that,” said Schostak.

About Styleshack

Styleshack is a customized fashion and style search engine that enhances shopping experience by allowing users the ability to shop locally-based stores that match their personal style preferences. For more information, click here.

About Bizdom

Bizdom is a non-profit start-up accelerator that helps entrepreneurs launch, fund and grow innovative, tech-based businesses in the urban cores of Detroit and Cleveland. The nonprofit was founded in 2007 by Dan Gilbert, Founder of Rock Ventures and Quicken Loans, and Majority Owner of the Cleveland Cavaliers. For more information, click here.

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